We are spending more time than ever before at home right now. We now regularly work and socialize from the comfort of our own couch. Owing to ever-expanding technology. This means that what we define as luxury is changing. Whereas a new pair of shoes or handbag were seen as the only goal in the past, now we also value products that will help us further our self care in the home, such as a nourishing face mask or a silk lounge set. Investing in comfort at home is increasingly important as we navigate the world, and this is creating a new branch of luxury, which offers luxe self care and lounge products. The perfect set can make your home feel much more special, and having dedicated clothing to wear inside can help you unwind at the end of a long day, or feel ready for work from home, without sacrificing your comfort. The lavish lifestyle that we picture now involves journaling, the perfect candle, and the comfiest pajamas, and that means uplifting ourselves, and feeling empowered to practice self care.
We now live in a landscape where we are farther than ever from where our stuff comes from. It seems that every day, an increasing number of companies are committing atrocities and proving themselves to be unfriendly to people and the planet. In a time overtaken by big box retailers, the peace of mind of supporting a small business can feel luxurious as well. Supporting sustainable and ethical companies means you do not have to worry about where your money is going; you know it is helping people and communities, and you know your clothing is being made in ways that are as kind to the planet as possible. Knowing what you are supporting, and what the company you are buying from stands for, is the biggest luxury you can have in today’s climate. It luckily is more attainable than other forms of luxury, and comes at a typically lower price, with a much higher payoff: one of peace, one of investment in your community, and one of knowing the business you’re supporting cares about you. When you support Grant Blvd, you get to know that you are supporting women from your own community who have found gainful employment after incarceration, and materials sourced in the most sustainable way possible, which is much more valuable than any label or logo.